“Letter Mark Logos” are usually built using one, two or three letters, which are usually the initials of the company or business the “letter Mark Logo” is being created for. Businesses often choose “Letter Mark Logos” when their names are very long or difficult to remember. Companies or business using this type of logo will often refer to themselves as the letters used in their “Letter Mark Logo”. Examples of this include “BJ’s Wholesale Club” or “A&W Root Beer”, and “AOL”.
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